Smart, Actionable Customer Segments

Advanced Customer

Advanced

Segmentation Features

Segmentation empowers teams to create customer segments in real time without complex setup. Discover actionable insights on behavior, spending, engagement, and lifecycle stages. Activate smarter campaigns, improve retention, and drive measurable growth effortlessly.

Segmentation delivers actionable insights on customer behavior, spending, and engagement across all touchpoints. Activate smarter campaigns, improve retention, and drive measurable growth instantly.

Watch customer interactions

Session Replay

Replay customer sessions to see exactly how users interact with your site or app. Experience your product through customer eyes.

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Identify friction points, confusion, and delight moments to improve UX, reduce churn, and optimize conversion paths. Watch real sessions showing clicks, scrolls, form interactions, and navigation patterns—understanding what works and what frustrates customers.

Session Replay Capabilities:

Session replay across web and mobile Watch recorded sessions showing exactly how customers navigate, interact, and experience your site or app.
Friction and drop-off point identification Identify moments of confusion, repeated clicks, form abandonment, and page exits that signal UX problems.
High-value and successful interaction highlighting Filter replays to watch successful purchase journeys, power user behaviors, and optimal navigation patterns.
Feature and UX improvement analysis Use session replays to validate design decisions, test new features, and identify usability issues before they impact many customers.
Performance and engagement insight integration Combine session replays with performance data and engagement scores for complete behavioral understanding.

Identify friction points, confusion, and delight moments to improve UX, reduce churn, and optimize conversion paths. Watch real sessions showing clicks, scrolls, form interactions, and navigation patterns—understanding what works and what frustrates customers.

Session Replay Capabilities:

Session replay across web and mobile Watch recorded sessions showing exactly how customers navigate, interact, and experience your site or app.
Friction and drop-off point identification Identify moments of confusion, repeated clicks, form abandonment, and page exits that signal UX problems.
High-value and successful interaction highlighting Filter replays to watch successful purchase journeys, power user behaviors, and optimal navigation patterns.
Feature and UX improvement analysis Use session replays to validate design decisions, test new features, and identify usability issues before they impact many customers.
Performance and engagement insight integration Combine session replays with performance data and engagement scores for complete behavioral understanding.

Identify friction points, confusion, and delight moments to improve UX, reduce churn, and optimize conversion paths. Watch real sessions showing clicks, scrolls, form interactions, and navigation patterns—understanding what works and what frustrates customers.

Session Replay Capabilities:

Session replay across web and mobile Watch recorded sessions showing exactly how customers navigate, interact, and experience your site or app.
Friction and drop-off point identification Identify moments of confusion, repeated clicks, form abandonment, and page exits that signal UX problems.
High-value and successful interaction highlighting Filter replays to watch successful purchase journeys, power user behaviors, and optimal navigation patterns.
Feature and UX improvement analysis Use session replays to validate design decisions, test new features, and identify usability issues before they impact many customers.
Performance and engagement insight integration Combine session replays with performance data and engagement scores for complete behavioral understanding.

Who can benefit?

Understand customer experiences firsthand to optimize UX, reduce churn, and improve engagement.

Product Teams - Refine features and flows based on real usage patterns instead of assumptions.
Product Teams - Refine features and flows based on real usage patterns instead of assumptions.
Product Teams - Refine features and flows based on real usage patterns instead of assumptions.
UX Teams - Watch customers struggle with designs to identify and fix usability problems.
UX Teams - Watch customers struggle with designs to identify and fix usability problems.
UX Teams - Watch customers struggle with designs to identify and fix usability problems.
Customer Success Teams - Address common pain points proactively by understanding where customers get stuck.
Customer Success Teams - Address common pain points proactively by understanding where customers get stuck.
Customer Success Teams - Address common pain points proactively by understanding where customers get stuck.
Marketing Teams - Test landing pages and campaign performance by watching how visitors interact.
Marketing Teams - Test landing pages and campaign performance by watching how visitors interact.
Marketing Teams - Test landing pages and campaign performance by watching how visitors interact.
Analytics Teams - Identify behavior patterns and usability issues that quantitative data alone can't reveal.
Analytics Teams - Identify behavior patterns and usability issues that quantitative data alone can't reveal.
Analytics Teams - Identify behavior patterns and usability issues that quantitative data alone can't reveal.

Track every interaction

Web & Mobile Actions

Monitor granular events like clicks, scrolls, form submissions, add-to-cart actions, and micro-conversions throughout the customer journey.

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Understand the complete user journey at a detailed level to optimize UX, marketing, and engagement strategies. Capture every interaction to build precise behavioral profiles and identify optimization opportunities.

Web & Mobile Action Capabilities:

Granular event capture (clicks, scrolls, form submissions) Record every user interaction including button clicks, scroll depth, form field interactions, and navigation actions.
Micro-conversion and engagement signal tracking Monitor small actions that predict future purchases—video views, wishlist adds, share actions, and comparison behaviors.
Journey step monitoring per customer Track progression through multi-step processes like checkout, onboarding, or application flows—identifying abandonment points.
Analytics, campaign, and recommendation integration Use action data to trigger campaigns, personalize experiences, and feed recommendation algorithms.
Interaction trend analysis for UX optimization Identify which UI elements get clicked, which get ignored, and where customers show confusion through repeated interactions.

Understand the complete user journey at a detailed level to optimize UX, marketing, and engagement strategies. Capture every interaction to build precise behavioral profiles and identify optimization opportunities.

Web & Mobile Action Capabilities:

Granular event capture (clicks, scrolls, form submissions) Record every user interaction including button clicks, scroll depth, form field interactions, and navigation actions.
Micro-conversion and engagement signal tracking Monitor small actions that predict future purchases—video views, wishlist adds, share actions, and comparison behaviors.
Journey step monitoring per customer Track progression through multi-step processes like checkout, onboarding, or application flows—identifying abandonment points.
Analytics, campaign, and recommendation integration Use action data to trigger campaigns, personalize experiences, and feed recommendation algorithms.
Interaction trend analysis for UX optimization Identify which UI elements get clicked, which get ignored, and where customers show confusion through repeated interactions.

Understand the complete user journey at a detailed level to optimize UX, marketing, and engagement strategies. Capture every interaction to build precise behavioral profiles and identify optimization opportunities.

Web & Mobile Action Capabilities:

Granular event capture (clicks, scrolls, form submissions) Record every user interaction including button clicks, scroll depth, form field interactions, and navigation actions.
Micro-conversion and engagement signal tracking Monitor small actions that predict future purchases—video views, wishlist adds, share actions, and comparison behaviors.
Journey step monitoring per customer Track progression through multi-step processes like checkout, onboarding, or application flows—identifying abandonment points.
Analytics, campaign, and recommendation integration Use action data to trigger campaigns, personalize experiences, and feed recommendation algorithms.
Interaction trend analysis for UX optimization Identify which UI elements get clicked, which get ignored, and where customers show confusion through repeated interactions.

Who can benefit?

Identify friction points, optimize experiences, and drive engagement by monitoring detailed user actions.

Marketing Teams - Optimize campaigns with granular user insights showing exactly which elements drive engagement.
Marketing Teams - Optimize campaigns with granular user insights showing exactly which elements drive engagement.
Marketing Teams - Optimize campaigns with granular user insights showing exactly which elements drive engagement.
Product Teams - Refine features and interactions for better UX based on how customers actually interact.
Product Teams - Refine features and interactions for better UX based on how customers actually interact.
Product Teams - Refine features and interactions for better UX based on how customers actually interact.
Customer Success Teams - Proactively support users facing issues identified through interaction patterns.
Customer Success Teams - Proactively support users facing issues identified through interaction patterns.
Customer Success Teams - Proactively support users facing issues identified through interaction patterns.
Analytics Teams - Track and analyze interaction data comprehensively for deep behavioral understanding.
Analytics Teams - Track and analyze interaction data comprehensively for deep behavioral understanding.
Analytics Teams - Track and analyze interaction data comprehensively for deep behavioral understanding.
Conversion Optimization - Test and improve micro-interactions that lead to macro-conversions.
Conversion Optimization - Test and improve micro-interactions that lead to macro-conversions.
Conversion Optimization - Test and improve micro-interactions that lead to macro-conversions.

Complete behavioral insights

Web & Mobile Analytics

Gain insights on pages visited, feature usage, time spent, conversion funnels, and drop-off points across web and mobile platforms.

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Monitor full user journeys to inform marketing, product, and UX strategies. Identify bottlenecks and optimize engagement. Track how customers navigate your digital properties and where they encounter friction or success.

Web & Mobile Analytics Capabilities:

Page visit, feature usage, and session tracking Monitor which pages customers visit, features they use, and how they navigate through your digital properties.
Time spent and conversion funnel measurement Track engagement duration and progression through conversion funnels—identifying where customers spend time and where they drop off.
Drop-off and friction point identification Pinpoint exact pages, forms, or steps where customers abandon their journey—prioritizing optimization efforts.
Behavioral segmentation by channel or device Compare how mobile, desktop, tablet, and app users behave differently—optimizing experiences for each platform.
Personalization and campaign integration Feed analytics insights into personalization engines and marketing campaigns for behavior-based targeting.

Monitor full user journeys to inform marketing, product, and UX strategies. Identify bottlenecks and optimize engagement. Track how customers navigate your digital properties and where they encounter friction or success.

Web & Mobile Analytics Capabilities:

Page visit, feature usage, and session tracking Monitor which pages customers visit, features they use, and how they navigate through your digital properties.
Time spent and conversion funnel measurement Track engagement duration and progression through conversion funnels—identifying where customers spend time and where they drop off.
Drop-off and friction point identification Pinpoint exact pages, forms, or steps where customers abandon their journey—prioritizing optimization efforts.
Behavioral segmentation by channel or device Compare how mobile, desktop, tablet, and app users behave differently—optimizing experiences for each platform.
Personalization and campaign integration Feed analytics insights into personalization engines and marketing campaigns for behavior-based targeting.

Monitor full user journeys to inform marketing, product, and UX strategies. Identify bottlenecks and optimize engagement. Track how customers navigate your digital properties and where they encounter friction or success.

Web & Mobile Analytics Capabilities:

Page visit, feature usage, and session tracking Monitor which pages customers visit, features they use, and how they navigate through your digital properties.
Time spent and conversion funnel measurement Track engagement duration and progression through conversion funnels—identifying where customers spend time and where they drop off.
Drop-off and friction point identification Pinpoint exact pages, forms, or steps where customers abandon their journey—prioritizing optimization efforts.
Behavioral segmentation by channel or device Compare how mobile, desktop, tablet, and app users behave differently—optimizing experiences for each platform.
Personalization and campaign integration Feed analytics insights into personalization engines and marketing campaigns for behavior-based targeting.

Who can benefit?

Make data-driven decisions to improve engagement, conversions, and retention across all digital platforms.

Marketing Teams - Optimize campaigns based on behavioral insights showing what content and paths drive conversions.
Marketing Teams - Optimize campaigns based on behavioral insights showing what content and paths drive conversions.
Marketing Teams - Optimize campaigns based on behavioral insights showing what content and paths drive conversions.
Product Teams - Improve features and workflows based on actual usage patterns and pain points.
Product Teams - Improve features and workflows based on actual usage patterns and pain points.
Product Teams - Improve features and workflows based on actual usage patterns and pain points.
Customer Success Teams - Understand customer challenges for proactive support and intervention.
Customer Success Teams - Understand customer challenges for proactive support and intervention.
Customer Success Teams - Understand customer challenges for proactive support and intervention.
Analytics Teams - Generate actionable reports and insights connecting behavior to business outcomes.
Analytics Teams - Generate actionable reports and insights connecting behavior to business outcomes.
Analytics Teams - Generate actionable reports and insights connecting behavior to business outcomes.
UX Teams - Optimize navigation, layouts, and flows based on how customers actually use your product.
UX Teams - Optimize navigation, layouts, and flows based on how customers actually use your product.
UX Teams - Optimize navigation, layouts, and flows based on how customers actually use your product.

Deep commerce insights

E-Commerce Intelligence

Analyze cart composition, product affinity, category preferences, discount usage, and purchase patterns over time for every customer.

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Understand customer buying habits, improve merchandising, personalize recommendations, and optimize pricing or promotions. Track what customers buy together, which categories they prefer, and how discounts influence their behavior.

E-Commerce Intelligence Capabilities:

Cart and purchase behavior monitoring Track cart additions, removals, and abandonment patterns—understanding what customers consider buying even when they don't convert.
Product and category affinity analysis Identify which products and categories customers prefer—revealing natural cross-sell opportunities and merchandising strategies.
Discount and promotion usage tracking Monitor how customers respond to different discount levels, promotion types, and offer timing.
High-value customer and trend identification Automatically flag customers with high purchase frequency, large order values, or growing spending patterns.
Campaign and personalization strategy integration Feed commerce insights into marketing automation, product recommendations, and dynamic pricing strategies.

Understand customer buying habits, improve merchandising, personalize recommendations, and optimize pricing or promotions. Track what customers buy together, which categories they prefer, and how discounts influence their behavior.

E-Commerce Intelligence Capabilities:

Cart and purchase behavior monitoring Track cart additions, removals, and abandonment patterns—understanding what customers consider buying even when they don't convert.
Product and category affinity analysis Identify which products and categories customers prefer—revealing natural cross-sell opportunities and merchandising strategies.
Discount and promotion usage tracking Monitor how customers respond to different discount levels, promotion types, and offer timing.
High-value customer and trend identification Automatically flag customers with high purchase frequency, large order values, or growing spending patterns.
Campaign and personalization strategy integration Feed commerce insights into marketing automation, product recommendations, and dynamic pricing strategies.

Understand customer buying habits, improve merchandising, personalize recommendations, and optimize pricing or promotions. Track what customers buy together, which categories they prefer, and how discounts influence their behavior.

E-Commerce Intelligence Capabilities:

Cart and purchase behavior monitoring Track cart additions, removals, and abandonment patterns—understanding what customers consider buying even when they don't convert.
Product and category affinity analysis Identify which products and categories customers prefer—revealing natural cross-sell opportunities and merchandising strategies.
Discount and promotion usage tracking Monitor how customers respond to different discount levels, promotion types, and offer timing.
High-value customer and trend identification Automatically flag customers with high purchase frequency, large order values, or growing spending patterns.
Campaign and personalization strategy integration Feed commerce insights into marketing automation, product recommendations, and dynamic pricing strategies.

Who can benefit?

Maximize e-commerce revenue by understanding buying behavior, preferences, and trends for each customer.

Marketing Teams - Optimize offers and promotions based on actual purchase patterns and discount sensitivity.
Marketing Teams - Optimize offers and promotions based on actual purchase patterns and discount sensitivity.
Marketing Teams - Optimize offers and promotions based on actual purchase patterns and discount sensitivity.
Merchandising Teams - Refine product assortment and merchandising based on affinity and preference data.
Merchandising Teams - Refine product assortment and merchandising based on affinity and preference data.
Merchandising Teams - Refine product assortment and merchandising based on affinity and preference data.
Customer Success Teams - Recommend relevant products proactively based on purchase history and browsing.
Customer Success Teams - Recommend relevant products proactively based on purchase history and browsing.
Customer Success Teams - Recommend relevant products proactively based on purchase history and browsing.
Analytics Teams - Track trends and optimize pricing, campaigns, or inventory based on buying patterns.
Analytics Teams - Track trends and optimize pricing, campaigns, or inventory based on buying patterns.
Analytics Teams - Track trends and optimize pricing, campaigns, or inventory based on buying patterns.
Product Teams - Prioritize product development based on what customers actually buy and request.
Product Teams - Prioritize product development based on what customers actually buy and request.
Product Teams - Prioritize product development based on what customers actually buy and request.

Track payment behavior

Payment Intelligence

Understand how customers pay, failed transactions, and time-to-purchase to improve checkout experiences and reduce friction.

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Analyze payment methods, transaction success rates, delays, and friction points to reduce cart abandonment and increase conversion. Identify customers experiencing payment issues before they churn.

Payment Intelligence Capabilities:

Payment method and preference monitoring Track which payment methods customers prefer—credit cards, digital wallets, buy-now-pay-later, bank transfers.
Failed and delayed transaction tracking Identify failed payments, declined cards, and processing delays that cause friction and abandonment.
Time-to-purchase metrics analysis Measure how long customers take from cart to completed purchase—identifying checkout friction points.
Checkout friction point identification Pinpoint exact steps where customers abandon during payment—form fields, security checks, loading times.
Campaign and customer journey integration Feed payment insights into win-back campaigns for failed transactions and checkout optimization strategies.

Analyze payment methods, transaction success rates, delays, and friction points to reduce cart abandonment and increase conversion. Identify customers experiencing payment issues before they churn.

Payment Intelligence Capabilities:

Payment method and preference monitoring Track which payment methods customers prefer—credit cards, digital wallets, buy-now-pay-later, bank transfers.
Failed and delayed transaction tracking Identify failed payments, declined cards, and processing delays that cause friction and abandonment.
Time-to-purchase metrics analysis Measure how long customers take from cart to completed purchase—identifying checkout friction points.
Checkout friction point identification Pinpoint exact steps where customers abandon during payment—form fields, security checks, loading times.
Campaign and customer journey integration Feed payment insights into win-back campaigns for failed transactions and checkout optimization strategies.

Analyze payment methods, transaction success rates, delays, and friction points to reduce cart abandonment and increase conversion. Identify customers experiencing payment issues before they churn.

Payment Intelligence Capabilities:

Payment method and preference monitoring Track which payment methods customers prefer—credit cards, digital wallets, buy-now-pay-later, bank transfers.
Failed and delayed transaction tracking Identify failed payments, declined cards, and processing delays that cause friction and abandonment.
Time-to-purchase metrics analysis Measure how long customers take from cart to completed purchase—identifying checkout friction points.
Checkout friction point identification Pinpoint exact steps where customers abandon during payment—form fields, security checks, loading times.
Campaign and customer journey integration Feed payment insights into win-back campaigns for failed transactions and checkout optimization strategies.

Who can benefit?

Reduce checkout friction, improve conversion rates, and optimize payment strategies to maximize revenue and customer satisfaction.

Marketing Teams - Target campaigns to customers based on payment behavior and abandoned checkout patterns.
Marketing Teams - Target campaigns to customers based on payment behavior and abandoned checkout patterns.
Marketing Teams - Target campaigns to customers based on payment behavior and abandoned checkout patterns.
Product Teams - Optimize checkout flows for faster conversion and reduced payment friction.
Product Teams - Optimize checkout flows for faster conversion and reduced payment friction.
Product Teams - Optimize checkout flows for faster conversion and reduced payment friction.
Customer Success Teams - Resolve payment issues proactively before customers give up or switch to competitors.
Customer Success Teams - Resolve payment issues proactively before customers give up or switch to competitors.
Customer Success Teams - Resolve payment issues proactively before customers give up or switch to competitors.
Analytics Teams - Track payment trends and identify bottlenecks causing revenue loss.
Analytics Teams - Track payment trends and identify bottlenecks causing revenue loss.
Analytics Teams - Track payment trends and identify bottlenecks causing revenue loss.
Finance Teams - Monitor payment success rates, fraud patterns, and transaction processing performance.
Finance Teams - Monitor payment success rates, fraud patterns, and transaction processing performance.
Finance Teams - Monitor payment success rates, fraud patterns, and transaction processing performance.

Simple Setup. Powerful Results.

Features you'll love

Discover everything you need to understand, engage, and maximize customer value seamlessly. From loyal customer tracking and high-value identification to churn prediction, behavioral intelligence, and lifecycle optimization, CDP gives you a complete toolkit to deliver personalized experiences, protect revenue, and scale customer relationships profitably.

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Behavioral Intelligence Engine

Stop guessing what your customers want. Our behavioral intelligence automatically analyzes purchase patterns, browsing history, engagement signals, and lifecycle stages to identify who your loyal and high-value customers are—the moment they qualify. No manual tagging, no spreadsheet analysis, just instant insights.

Real-Time Churn Detection

Catch loyalty risks before they become losses. Multi-level churn scoring monitors purchase intervals, engagement drops, and behavioral changes to alert you when valuable customers show early warning signs. Intervene at exactly the right moment with automated triggers and recommended actions.

Predictive CLV Forecasting

Know what each customer will be worth before they spend it. Machine learning models analyze historical patterns, purchase velocity, and category preferences to forecast future customer lifetime value with confidence intervals. Focus retention efforts where they'll generate the highest ROI.

Revenue Concentration Analytics

Understand where your money really comes from. Track what percentage of revenue flows from loyal customers versus high-value customers versus everyone else. Identify dangerous over-dependence on small customer groups and diversify your revenue base strategically.

Purchase Frequency Mapping

See exactly how often your best customers buy. Distribution analysis shows whether loyal customers purchase weekly, monthly, or seasonally—helping you time campaigns perfectly and spot declining engagement before it becomes churn.

Category & Brand Affinity

Discover what keeps customers coming back. Detailed analysis reveals which product categories and brands drive loyalty and high spending. Use these insights to optimize inventory, personalize recommendations, and create targeted campaigns around what customers actually love.

Seasonal Spending Intelligence

Capitalize on temporal patterns. Month-by-month analysis shows when loyal and high-value customers spend most, helping you time promotions, manage inventory, and staff appropriately for peak periods specific to your most valuable segments.

Discount Impact Analysis

Stop leaving money on the table. Understand exactly how discounts affect purchasing behavior for loyal and high-value customers. Discover optimal discount levels that drive sales without training customers to wait for promotions or eroding margins unnecessarily.

Customer Intelligence Profiles

Get the complete picture of each valuable customer. Unified profiles combine purchase history, engagement metrics, channel preferences, category affinities, and predictive scores in one view. Empower your team with context for every customer interaction.

Simple Setup. Powerful Results.