Know Customer’s Preferred Channel
Primary Channel Detection
Discover which channel—email, mobile, web, or social—each customer prefers for engagement.
Smart, Actionable Customer Segments
Advanced Customer
Advanced
Segmentation Features
Segmentation empowers teams to create customer segments in real time without complex setup. Discover actionable insights on behavior, spending, engagement, and lifecycle stages. Activate smarter campaigns, improve retention, and drive measurable growth effortlessly.
Segmentation delivers actionable insights on customer behavior, spending, and engagement across all touchpoints. Activate smarter campaigns, improve retention, and drive measurable growth instantly.
One Source of Truth for Customers
Unified Customer View
Connect every customer action across devices, channels, and touchpoints. Build smarter campaigns, segments, and analytics from a single unified profile.
Capture and unify behavioral, transactional, and engagement data across web, mobile, email, and in-store interactions. Eliminate silos and gain a complete, real-time picture of every customer’s journey.
Capabilities:
Real-time unification across all touchpoints and platforms
Single source of truth for customer behavior and purchases
Automated data collection without engineering setup
Accurate reporting for marketing, product, commerce, and support teams
Data-driven insights for segmentation, personalization, and analytics
Capture and unify behavioral, transactional, and engagement data across web, mobile, email, and in-store interactions. Eliminate silos and gain a complete, real-time picture of every customer’s journey.
Capabilities:
Real-time unification across all touchpoints and platforms
Single source of truth for customer behavior and purchases
Automated data collection without engineering setup
Accurate reporting for marketing, product, commerce, and support teams
Data-driven insights for segmentation, personalization, and analytics
Who can benefit?
Protect and grow your most valuable customer relationships. Ensure all teams have a complete view to act on accurate insights, improving retention, engagement, and revenue.
Protect and grow your most valuable customer relationships. Ensure all teams have a complete view to act on accurate insights, improving retention, engagement, and revenue.
Marketing Teams
Build campaigns with complete audience insight, improve targeting, and maximize ROI.Marketing Teams
Build campaigns with complete audience insight, improve targeting, and maximize ROI.Product Teams
Understand holistic user behavior to optimize features, journeys, and product experience.Product Teams
Understand holistic user behavior to optimize features, journeys, and product experience.Customer Success
Deliver personalized support using full customer context.Customer Success
Deliver personalized support using full customer context.Executive Leadership
Monitor customer health, business intelligence, and revenue performance with confidence.Executive Leadership
Monitor customer health, business intelligence, and revenue performance with confidence.
Complete Behavior, Scores, Actions
Individual Customer Deep Dive
View a single customer’s complete behavioral, transactional, and predictive profile in one place. Take immediate, personalized actions to drive engagement and retention.
Includes predictive CLV, churn risk scoring, active category insights, engagement signals, channel preferences, and past purchases. Make actionable decisions for every individual customer.
Capabilities:
Access full behavior and transaction history per customer
ML-powered predictive scoring for CLV and churn risk
Identify primary engagement channels and timing
Analyze product and category interests
Generate next-best-action recommendations
Includes predictive CLV, churn risk scoring, active category insights, engagement signals, channel preferences, and past purchases. Make actionable decisions for every individual customer.
Capabilities:
Access full behavior and transaction history per customer
ML-powered predictive scoring for CLV and churn risk
Identify primary engagement channels and timing
Analyze product and category interests
Generate next-best-action recommendations
Who can benefit?
Gain actionable insights at the individual level to increase conversions, prevent churn, and strengthen customer relationships. Teams get clarity to engage customers effectively.
Gain actionable insights at the individual level to increase conversions, prevent churn, and strengthen customer relationships. Teams get clarity to engage customers effectively.
Marketing Teams
Deliver hyper-personalized campaigns based on individual behavior.
Marketing Teams
Deliver hyper-personalized campaigns based on individual behavior.
Sales Teams
Identify high-value opportunities and conversion likelihood.
Sales Teams
Identify high-value opportunities and conversion likelihood.
Customer Success Teams
Prioritize support for at-risk or high-value customers.
Customer Success Teams
Prioritize support for at-risk or high-value customers.
Product Teams
Optimize features and experiences for real user behavior.
Product Teams
Optimize features and experiences for real user behavior.
Smarter, Data-Driven Segments
Segmentation Intelligence
Segment users dynamically based on behavior, interests, revenue, and churn risk. Machine learning keeps segments accurate as behaviors evolve.
Move beyond static, guess-based segments. Automatically adapt groups based on engagement, purchase patterns, and predictive insights to maximize targeting precision.
Capabilities:
Real-time dynamic segment updates.
Segment by engagement, spending, or churn risk
Combine cross-channel interactions for smarter groups
Real-time performance tracking of segments
Supports personalization and campaign automation
Move beyond static, guess-based segments. Automatically adapt groups based on engagement, purchase patterns, and predictive insights to maximize targeting precision.
Capabilities:
Real-time dynamic segment updates.
Segment by engagement, spending, or churn risk
Combine cross-channel interactions for smarter groups
Real-time performance tracking of segments
Supports personalization and campaign automation
Who can benefit?
Protect high-value segments and act on changing customer behavior in real time. Teams can improve campaign performance, retention, and growth.
Protect high-value segments and act on changing customer behavior in real time. Teams can improve campaign performance, retention, and growth.
Marketing Teams:
Target relevant segments efficiently and optimize campaign ROI.Marketing Teams:
Target relevant segments efficiently and optimize campaign ROI.Product Teams:
Understand usage patterns within specific segments for feature improvements.Product Teams:
Understand usage patterns within specific segments for feature improvements.Customer Success Teams:
Tailor support and communications for priority segments.Customer Success Teams:
Tailor support and communications for priority segments.Analytics Teams:
Monitor segment performance and adjust strategies dynamically.Analytics Teams:
Monitor segment performance and adjust strategies dynamically.
Who can benefit?
Deliver communications where customers are most active to improve engagement and ROI. Teams gain precise targeting insights.
Deliver communications where customers are most active to improve engagement and ROI. Teams gain precise targeting insights.
Marketing Teams:
Optimize channel-specific campaigns for maximum impact.Marketing Teams:
Optimize channel-specific campaigns for maximum impact.Product Teams:
Understand preferred engagement platforms for feature usage.Product Teams:
Understand preferred engagement platforms for feature usage.Customer Success Teams:
Engage customers on their favored channels to improve satisfaction.Customer Success Teams:
Engage customers on their favored channels to improve satisfaction.Analytics Teams:
Track channel performance and audience behavior efficiently.Analytics Teams:
Track channel performance and audience behavior efficiently.
Forecast Customer Buying Behavior
Forecast Customer Buying Behavior
AI / Statistical Models predicts when each customer is likely to make their next purchase. Plan campaigns around precise timing to boost conversions.
Leverage machine learning models to anticipate customer needs, reduce churn, and increase repeat purchases. Integrate predictions with campaigns and personalized recommendations.
Capabilities:
Predicting individual customer’s next purchase via ML / statistical modeling
Integrate predictions into marketing campaigns
Identify high-probability repeat buyers
Reduce churn through timely interventions
Improve upsell and cross-sell effectiveness
Leverage machine learning models to anticipate customer needs, reduce churn, and increase repeat purchases. Integrate predictions with campaigns and personalized recommendations.
Capabilities:
Predicting individual customer’s next purchase via ML / statistical modeling
Integrate predictions into marketing campaigns
Identify high-probability repeat buyers
Reduce churn through timely interventions
Improve upsell and cross-sell effectiveness
Who can benefit?
Plan campaigns with precise timing to maximize conversions and revenue. Teams can proactively engage customers before they lose interest or switch brands.
Plan campaigns with precise timing to maximize conversions and revenue. Teams can proactively engage customers before they lose interest or switch brands.
Marketing Teams:
Schedule campaigns and promotions for predicted buying times.Marketing Teams:
Schedule campaigns and promotions for predicted buying times.Sales Teams:
Target high-probability buyers for personalized offers.Sales Teams:
Target high-probability buyers for personalized offers.Customer Success Teams:
Intervene proactively with at-risk or inactive customers.Customer Success Teams:
Intervene proactively with at-risk or inactive customers.Product Teams:
Align feature releases with anticipated customer demand.Product Teams:
Align feature releases with anticipated customer demand.
Understand Current Product Interests
Active Category Insights
Track the categories or products a customer is exploring right now to tailor recommendations and offers in real time.
Analyze browsing patterns, product views, and category exploration to uncover intent before purchase. Optimize marketing, merchandising, and personalization based on what users are actively engaging with.
Capabilities:
Monitor real-time product and category activity
Identify trending categories per customer
Tailor recommendations and offers dynamically
Segment users based on current interests
Integrate insights with campaigns and personalization
Analyze browsing patterns, product views, and category exploration to uncover intent before purchase. Optimize marketing, merchandising, and personalization based on what users are actively engaging with.
Capabilities:
Monitor real-time product and category activity
Identify trending categories per customer
Tailor recommendations and offers dynamically
Segment users based on current interests
Integrate insights with campaigns and personalization
Who can benefit?
Engage customers with relevant content and products based on what they’re exploring. Improve conversion rates by targeting interests precisely.
Engage customers with relevant content and products based on what they’re exploring. Improve conversion rates by targeting interests precisely.
Marketing Teams:
Personalize campaigns based on active interests.Marketing Teams:
Personalize campaigns based on active interests.Product Teams:
Understand which categories attract attention.Product Teams:
Understand which categories attract attention.Customer Success Teams:
Offer timely support or recommendations.Customer Success Teams:
Offer timely support or recommendations.Analytics Teams:
Track category trends and engagement patterns.Analytics Teams:
Track category trends and engagement patterns.
Complete Customer Lifetime Value
Total Revenue Tracking
Aggregate and monitor each customer’s total revenue across all touchpoints and interactions.
Combine purchases, subscriptions, and transactional data to understand lifetime value. Identify high-value customers and optimize strategies to retain and grow revenue.
Capabilities:
Aggregate revenue across all channels
Track customer lifetime value (CLV)
Analyze contribution by segment or category
Monitor revenue growth trends per customer
Integrate revenue insights into campaigns
Combine purchases, subscriptions, and transactional data to understand lifetime value. Identify high-value customers and optimize strategies to retain and grow revenue.
Capabilities:
Aggregate revenue across all channels
Track customer lifetime value (CLV)
Analyze contribution by segment or category
Monitor revenue growth trends per customer
Integrate revenue insights into campaigns
Who can benefit?
Maximize engagement by interacting with customers on their preferred channels at optimal times.
Maximize engagement by interacting with customers on their preferred channels at optimal times.
Marketing Teams:
Schedule campaigns for peak engagement.Marketing Teams:
Schedule campaigns for peak engagement.Product Teams:
Time feature announcements with user activity.Product Teams:
Time feature announcements with user activity.Customer Success Teams:
Reach out when users are most receptive.Customer Success Teams:
Reach out when users are most receptive.Analytics Teams:
Monitor channel and timing performance.Analytics Teams:
Monitor channel and timing performance.
Engage at Right Time, Place
Channel & Timing Insights
Know when and where customers engage most to optimize messaging and campaigns.
Combine timing and channel data to predict peak engagement windows. Increase open rates, click-throughs, and conversions by acting at the right moment.
Capabilities:
Identify peak engagement times per customer
Track channel preferences with temporal context
Optimize campaign delivery timing
Reduce wasted impressions and improve ROI
Align product and marketing initiatives with user activity
Combine timing and channel data to predict peak engagement windows. Increase open rates, click-throughs, and conversions by acting at the right moment.
Capabilities:
Identify peak engagement times per customer
Track channel preferences with temporal context
Optimize campaign delivery timing
Reduce wasted impressions and improve ROI
Align product and marketing initiatives with user activity
Who can benefit?
Maximize engagement by interacting with customers on their preferred channels at optimal times.
Maximize engagement by interacting with customers on their preferred channels at optimal times.
Marketing Teams:
Schedule campaigns for peak engagement.Marketing Teams:
Schedule campaigns for peak engagement.Product Teams:
Time feature announcements with user activity.Product Teams:
Time feature announcements with user activity.Customer Success Teams:
Reach out when users are most receptive.Customer Success Teams:
Reach out when users are most receptive.Analytics Teams:
Monitor channel and timing performance.Analytics Teams:
Monitor channel and timing performance.
Simple Setup. Powerful Results.
Features you'll love
Discover everything you need to understand, engage, and maximize customer value seamlessly. From loyal customer tracking and high-value identification to churn prediction, behavioral intelligence, and lifecycle optimization, CDP gives you a complete toolkit to deliver personalized experiences, protect revenue, and scale customer relationships profitably.
Simple Setup. Powerful Results.
Features you'll love
Discover everything you need to understand, engage, and maximize customer value seamlessly. From loyal customer tracking and high-value identification to churn prediction, behavioral intelligence, and lifecycle optimization, CDP gives you a complete toolkit to deliver personalized experiences, protect revenue, and scale customer relationships profitably.
Simple Setup. Powerful Results.
Features you'll love
Discover everything you need to understand, engage, and maximize customer value seamlessly. From loyal customer tracking and high-value identification to churn prediction, behavioral intelligence, and lifecycle optimization, CDP gives you a complete toolkit to deliver personalized experiences, protect revenue, and scale customer relationships profitably.
Plug & Play Integrations. No Setup Delays.
Connects to Your Entire Tech Stack
30+ pre-built integrations. Custom connections via API. Zero* developer time required.
Plug & Play Integrations. No Setup Delays.
Connects to Your Entire Tech Stack
30+ pre-built integrations. Custom connections via API. Zero* developer time required.
Plug & Play Integrations. No Setup Delays.
Connects to Your Entire Tech Stack
30+ pre-built integrations. Custom connections via API. Zero* developer time required.
Know every customer. Win every opportunity.
Stop marketing to fragmented data. Start building relationships with complete customers.
Know every customer. Win every opportunity.
Stop marketing to fragmented data. Start building relationships with complete customers.
Know every customer. Win every opportunity.
Stop marketing to fragmented data. Start building relationships with complete customers.